Toyota Named One of Best Global Brands
Toyota is not only the most valuable automaker, but also the top global Asian automotive brand. Interbrand’s “Best Global Brands” report, released in 2016, reported Toyota becoming the first Asian company to be within the top five. With Toyota becoming the first Asian company and automaker to reach the top five category on the list, the estimated brand value of Toyota is a whopping $53.58 billion. From 2015 to 2016, Toyota’s brand value has increased by 9%.
Toyota Research Institute and Toyota Connected Inc. are two recently established companies that hope to provide mobility to more consumers, and improve transportation safety. It focuses on artificial intelligence, robotics, and materials science. To support Toyota globally, Toyota Connected Inc. was established to provide data-driven services. Receiving $1 billion in investment; these data-driven services are used to provide industry solutions to fields of data management, data analytics, and service development. The purpose of this establishment is to offer consumers contextual driving experiences, allowing the consumer to use the vehicle and technology more effectively.
The top 100 brands on Interbrand are based on key factors of which a brand benefits an organization. Some important concepts that contribute to a brand’s value include the financial performance of the branded products or services; the role of the brand in the purchase decision process; and the strength the brand has to command a premium price or secure earnings for the company.
Members of Toyota Division Marketing at Toyota Motor Sales, U.S.A, Inc. are thrilled about Toyota breaking into the top five best global brands. About thirteen other auto brands have made Interbrand Best Global Brand’s top 100 list, but Toyota leads the automotive industry at spot number five.
Toyota Newsroom. Toyota One of Best Global Brands According to Interbrand. October 17, 2016.
Forbes. Tesla Breaks Into Interbrand’s Best Global Brands List, While Toyota Heads Autos Sector. October 217, 2016.